Social Media + SEO

Develop effective messaging for social media and search engines.

Create, manage, and evaluate online content. Students explore and critique the history of social media, what messages work, what makes a successful social media campaign, how to create their online brand and identity, the benefits and drawbacks of life online, and basic principles of Search Engine Optimization (SEO), and Social Media Optimization (SMO), and more.

Recent alumni work in social media content creation, social media marketing, search engine optimization, and marketing. Many alumni freelance as creators and influencers, while others work for in the non-profit, government, and private sectors.